Sack was elevated to her current role after spending the last two seasons in Las Cruces as the Assistant Director of Marketing.
In her new role, Sack will oversee the marketing office, which serves the Aggies' 16 Division I athletic programs at NM State.
Since joining the Aggies in 2016, she has seen the marketing efforts for men's basketball, volleyball and softball – hitting or exceeding ticket sales and revenue records for all three revenue sports.
"I have a passion for the game day experience and for growing our core season ticket base," Sack remarked. "I want to continue the success we've had not only in men's basketball – but across all of our sports. I am very happy to be an Aggie. The grit, hard work and accomplishments of our student athletes have made NM State a phenomenal program to work with, and having one of the best athletics directors in the country as your boss makes the job even more rewarding."
Sack said her goal in the position is generate engagement with our fan base and create stronger communication with the public in Las Cruces and the greater El Paso border-plex region.
Prior to joining the Aggies, Sack worked as an assistant director of marketing and fan experience at Ole Miss and in a similar role at Southern Illinois.
In addition to her experience in collegiate sports marketing, Sack has an extensive background in newspaper reporting and writing, as well as television production.
Sack graduated from Southern Illinois with a bachelor's in journalism and received her master's degree in public administration with the Saluki's in 2015.
